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“A garden is probably the most pure and spiritual of joys- a communion with nature and beauty in their most simple and fundamental forms. It is an experience that needs to be lived at every instant.”

– Oscar de la Renta

Concept:

Oscar FLOR in its simplicity is a flower, natural, bright, fragrant. Oscar de la Renta has always had a passion for flowers. Since childhood, Oscar imagined that the fragrance of a flower could be captured in a drop of morning dew. His dream was to create a perfume that in one drop captured all of the joy and sophistication of his designs. This was the beginning of Oscar’s fragrance collection: Oscar by Oscar de la Renta. FLOR is a new, modern creation of a fresh, sparkling floral bouquet that carries the sophistication of Oscar with a twist of elegance and surprise.

Women:

The Oscar FLOR woman is young at heart, and contemporary. She lives a life of happiness and joy, cherishing every moment. She is optimistic and spirited, feminine and passionate, sophisticated and chic with undeniable charm. She represents the spirit of modern femininity.

DESIGN:

Oscar envisioned a package for FLOR that conveyed the feel of the iconic original, with a fresh contemporary look and a hint of heritage. The structural shape of the flacon with its elegant proportions weighted in glass, echoes the sleek feminine contours that characterize the Oscar FLOR bottle.

The white pearlescent cap underscored with a silver collar reflects the crisp logo that sits at the center of the flacon appearing to float within the blush of pink fragrance.

The flacon is housed in a beautiful pink and peach pastel outer carton with the Oscar FLOR logo stamped in white on silver foil.

Completely feminine, assertively strong, yet undeniably elegant.

Fragrance Inspiration:

“Oscar FLOR was created with a touch of audacity & more than a splash of originality; all coming from the desire to explore new olfactory territories.

An irreverent fragrance, Oscar FLOR bursts forth with profound feminine splendor.   Inspired by Oscar’s home is the Dominican Republic, which has an overture of elegance and romanticism infused with rich opulence. I wanted to create a fragrance like his home; sophisticated and chic with an undeniable charm.

For me, this fragrance had to feel luxurious and elegant but it also had to be fun and unexpected. I wanted the top to sparkle with juicy freshness of Lychee, Juicy Mango, Tangerine, Crisp Ivy; while the heart took an elevated turn of glamour and surprise with notes of Bulgarian Rose Orpur®, Jasmine Sambac and Neroli. From the back comes all the texture, warmth and character. Sheer Cassis, Tonka Beans, Seductive Musk complete the interlude and keep you wanting more.”

  • Calice Becker, Perfumer

Fragrance:

FLOR by Oscar de la Renta is an enchanting fragrance that gently balances freshness and soft sensuality. Opening with a contrast of crisp green nuances and sparkling fruit notes that intertwine with creamy textured florals, rich woods and clean sexy musks creating a fragrance that is pure and endearing.

Top notes of pulpy Lychee, Juicy Mango and fresh Crisp Ivy seamlessly blend with the signature floral heart of delicate Bulgarian Rose Orpur®, Jasmine Sambac and Sweet Neroli that really give brightness and lift throughout the creation.   Rich depth and texture in the background give contrast of approachability and addictiveness with notes of Sheer Cassis, Tonka Beans, and Seductive Musk.

Top: Sparkling Lychee, Lush Neroli, Crisp Ivy

Middle: Pink Jasmine, Fresh Picked Mango, Blanc Peony

Dry Down: Creamy Musk, Tonka Bean, Sheer Cassis

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