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Palladium Boots

Palladium Boots has always been about city exploration, everything from the brand positioning, communication and tagline: “engineered for city terrain”. 

Their brand purpose is to inspire millennials to travel and explore cities across the world.

For Spring/Summer 2016, heritage boot brand Palladium Boots  enforces its position as the premiere authentic and alternative brand in the young adult lifestyle channel through its City Proof campaign and product, as well as its clear vision and aesthetic toward new silhouettes. 

All new men’s styles will reflect it’s engineering for city terrain; from sneaker infused comfort, to lightweight soles and waterproof fabrications. 

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