About Palladium Boots
Palladium Boots has always been about city exploration, everything from the brand positioning, communication and tagline: “engineered for city terrain”. The brand purpose is to inspire millennials to travel and explore cities across the world.
For Spring/Summer 2016, heritage boot brand, Palladium Boots enforces its position as the premiere authentic and alternative brand in the young adult lifestyle channel through its City Proof campaign and product, as well as its clear vision and aesthetic toward new silhouettes.
All new women’s styles will reflect it’s engineering for city terrain; from sneaker infused comfort, to lightweight soles and waterproof fabrications.