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In 1979, Sloggi products were introduced to the market by the well-known underwear manufacturer, Triumph International. Common cotton-slips were replaced by a new generation of briefs thanks to a newly developed fabric (invented by the company) called “core spun”. Cotton yarn is wrapped around every single Lycra thread. The resulting fabric is highly elastic and keeps its shape constantly.

Soon Sloggi was recognised as an underwear brand whose products fit perfectly even after washing and wearing them many times. The products are also seen as easy to care for due to the special materials combination. People also say Sloggi briefs give the comfort of cotton next to their skin.

With over 1.5 billion pieces sold, Sloggi is the best-selling branded brief in the world, delighting millions of men and women in over 100 countries – This makes it hard to argue that Sloggi’s vision of being the world’s favourite body wear everyday has not already been realised.

Utmost attention is paid to quality and innovation in creating new and innovative fabrics and cuts with superior quality a top priority. Fresh design, bright colours and trendy cuts are the trademark of Sloggi briefs, tops, bras and swimwear – ideal companions for the adventures of the here and now.
In the sloggi RANGE: