JEN SU: FROM Z TO A-LISTER
Stuttafords Brand Ambassador, TV & Radio Presenter Jen Su, officially launched her hot new book “From Z to A-Lister: How To Build Your Personal Brand” in a glamorous launch party at Stuttafords Sandton City.
She introduced her four favourite looks from Stuttafords brands Ted Baker, Banana Republic, GAP, and Tommy Hilfiger.
Jen also performed on vocals and piano, recounting her days as a pop singer in Asia, and autographed copies of her book, while video loops of her life in the South African social scene played throughout.
Gareth Cliff and KassNaidoo were the celebrity emcees of the evening. DJ Dino Bravo provided the music.
Celebrity guests who attended the event included Mampho Brescia, Terry Pheto, Tbo Touch, ProVerb, KhanyiMbau, Chris Jaftha, Jonathan Boyton-Lee, Jay Anstey, Maya Mia, Tarina Patel, PabiMoloi, Lee-Ann Liebenberg, Daniel Baron, Wardah Hartley, KoketsoModiba, Garth Taylor, and LeratoMoloi. Exquisite gourmet food was served by Belle’s Patisserie, GH Mumm provided the champagne, and additional beverages were provided by Chivas Regal, Absolut Elyx, Norman Goodfellows, and Fleur du Cap. Goodie bags included Bvlgari gift sets, a copy of Jen Su’s book, and delicious Baci chocolates – plus lucky draw prizes from Tom Ford, Uber, and Clinique.
“From Z to A” will be available in all bookshops across South Africa in mid November through Tracey McDonald Publishers and Jonathan Ball Distribution.
The book encompasses various methods and angles into navigating the social scene, networking at parties, using social media for optimal engagement, reputation management, handling interviews, Asian graces, looking your best, getting in the celebrity scene, becoming well-respected in the media – and how to build, cultivate and maintain your personal brand for life.
In between her tried-and-tested secrets to success, Jen Su adds a sprinkling of her own personal hardship, failures, addiction, eating disorders, and health scares – in her journey from Z to A in six different parts of the world – from America to Asia to Africa.
TV & Radio personality Gareth Cliff, who Jen Su worked with for seven years on 5 FM Mornings, and over a year with him on CliffCentral, writes the Foreword to the book: “If you’ve ever seen Jen anchor the financial news on Sky, emcee a corporate gala, or sing solo with the Soweto Gospel Choir, you will be impressed by the depth of her intellect and talent. And now, in her book, Jen gives a fresh, unique perspective and shares her secrets to success.”