Lancôme reinvents mascara and unveils a new application technique that effortlessly creates a perfectly open, full and even lash fringe.

For the 1st time, only this patent-pending “Swan-Neck™” wand and high-precision brush can grab lashes this close to the roots to perfectly fan them out, corner to corner. Starting with the first stroke, without bending your brush or straining your wrist, the lash line is easily filled-in and lashes are coated from root to tip. Adapted to compliment every eye shape, this mascara creates a spectacular wide-angle fan effect. An innovative formula enriched with Lancôme’s exclusive Native Rose-Cell Extract™.

Captivating, eyes are simply grandiose.