Inspired by the innovation of San Francisco, Banana Republic has always represented an approach to style, living, and a state of mind, that separates it from the crowd. This innovative brand recently launched an evolved positioning, bringing style to the modern consumer’s journey of achievement, and August 2014 saw the opening of South Africa’s second Banana Republic in Sandton City.

True to form, the brands campaign is a heartfelt nod to the modern day adventurer who appreciates the journey, not just the destination, and is perfectly outfitted every step of the way. Inspired by the brands heritage and the pioneering spirit of its San Francisco roots, the current campaigns celebrate authenticity with style and the California state of mind core qualities that define Banana Republic as the true outfitters of modern American style.

Banana Republic is exclusive to Stuttafords in South Africa and is located in all department stores as well as two mono-brand locations.