World famous sportsman Cristiano Ronaldo has collaborated with New York based designer Richard Chai to introduce a debut collection of luxury underwear and socks, under the brand name CR7 by Cristiano Ronaldo. The range has been created in partnership with leading Danish textile group JBS, who have over 70 years experience in developing and producing high end underwear.

CR7 by Cristiano Ronaldo is the inaugural brand venture for the celebrated sportsman and his first personal venture into fashion design. His love of fashion and interest in design were key factors in his decision to launch his own collection, and he sought the expertise of CDFA Award winning designer Chai, who is renowned for his work with labels including Marc Jacobs and Donna Karen, to collaborate on design elements.

Ronaldo said of the project, “Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection alongside Richard has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide.”

With aesthetics and comfort equally important, each collection is fashion orientated and high quality, produced using the finest materials delivering the ultimate in comfort and fit.