Our Story…

Having launched in 2008, darling has fast grown become an award winning and exciting independent global women’s clothing brands in just four years.


ultra feminine, vintage inspired and quintessentially “English” , Darling’s unique brand identity lies behind it’s success and popularity. The rich colours and classic silhouettes used in their collections are signature to Darling’s “English Rose” character, and each season is punctuated with the new look styles in on trend prints and shapes. The subtle design details in the clothing highlight an independent edge that is valued by the growing Darling retail network and fan base, whose stylish flair means they eagerly await each season’s  new approach and fresh collection.

Darling offers affordable luxury product with an emphasis on quality and attention to detail.