The Levis brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levisjeans have become the most recognizable and imitated clothing in the world capturing the imagination and loyalty of people for generations. Today, the Levis brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories are available in more than 110 countries, allowing individuals around the world to express their personal style

More than 140 years after inventing the blue jean, one thing is clear: Levis clothes are loved by the people who wear them – from presidents to movie stars, farmers to fashion icons, entrepreneurs to the everyman. The new Live in Levis campaign is inspired by the millions of stories consumers tell about the things they do in their Levis and aims to capture the spirit of the iconic brand thathas always been an embodiment of the events of its time.