Our story opens in the mid-‘90s, when pink, red and beige enslaved the prestige beauty market. Flying in the face of this monopoly, Urban Decay unleashed a line of lipsticks and nail enamels inspired by seedier facets of the urban landscape. The vibe since day one? Beauty with an edge™.

While we’ve grown like crazy since then, we haven’t stopped experimenting. We now offer an endless array of high-performance cosmetics, from velvety-soft shadows (including some of the industry’s bestselling palettes) and creamy, badass lipsticks to weightless complexion products and high-tech setting sprays to make your makeup last all day.

TOP 10

Naked Palettes

Naked 1- NAKED 1 is the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only UD could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring.

Naked 2- NAKED 1 is the palette that revolutionized neutrals forever. Loaded with 12 bronze-hued shadows in an insane range of textures only UD could dream up—including matte, satin, shimmer and sparkle—Naked proves that neutral is anything but boring.

Naked 3- Experiment with 12 insanely beautiful rose-hued neutrals in every finish imaginable: ultra-smooth mattes, gorgeous pearls and glimmering metallics. From the palest, shimmery pink to the deepest black matte with red micro-glitter, these neutrals will make you want to get Naked all over again

Naked Smoky- We packed this palette with a true range of shades.Experiment with warm bronzes, dimensional grays, rich browns, gorgeous taupes and deep black. We included shades with matte and satin finishes, as well as shades with sparkle. Naked Smoky includes an exclusive double-ended brush (with a Tapered Crease Brush on one side and a Smoky Smudge Brush on the other). Every shade features our Pigment Infusion System™—for rich, velvety, blendable colour that lasts.

Eye Shadow Priming Potion

This miracle primer is unmatched in the cosmetics industry and fulfills three wishes: shadow that lasts all day long, more vibrant colour and absolutely NO creasing. This best-selling primer gives you 24 hours of vibrant, crease-free shadow (4x more shadow retention than without primer)!  Blends beautifully on all skin tones and dries invisibly.

All Nighter Setting Spray

Keeps makeup looking just-applied for16 hours. This weightless setting spray works for all skin types and keeps makeup from fading, smudging or melting down. This ground breaking formula keeps makeup looking just applied for up to 16 hours and prevents it from melting, fading or settling into fine lines. Clinical testing proves it! All Nighter is perfect for all skin types. Unlike similar products on the market, the sprayer delivers a microfine mist that goes on so light, you’ll hardly feel it—and once you’ve applied it, you won’t even know it’s there.

24/7 Eye Liner Pencil

CREAMY, WATERPROOF AND AWARD-WINNING, IN EVERY COLOR YOU CAN IMAGINE.” THE BIGGEST SHADE RANGE meets the best eye pencil ever, ever, ever! Never before has a pencil this creamy and brilliant been waterproof too. Velvety-soft, this award-winning formula stays creamy for blending, then dries down to a long-lasting finish. Available in 40 addictive shades! Vitamin E hydrates, moisturizes and conditions the lash line while Jojoba oil and cottonseed oil condition and soften the skin. It can be used to line the inner rims of both the upper and lower lash lines. This pencil has transformed makeup for many women who wouldn’t wear eye pencil before due to chronic running or smudging. Especially great for mature eyes!

Perversion Mascara

BIGGER. BLACKER.BADDER.Perversion Mascara glides on and gets you sexy in one stroke, yet it won’t quit until you say when. Our ultra creamy, lengthening and volumizing formula coats each lash with triple black pigments and a deeply nourishing ingredient blend. Triple-black pigments give Perversion Mascara the purest, deepest, most intense black colour imaginable. The twisted trim on our high-tech, volumizing brush latches on to each lash to separate and define. Perversion contains Hairdensyl, a complex blend of proteins and amino acids—including marine glycogen, known to stimulate lash growth. Honey extract provides deep nourishment. Sea idolized elastine stimulates the hair follicle.

Mono Eye Shadows

Our groundbreaking Pigment Infusion System™ delivers dimensional, blendable, long-lasting colour in 75 lust-worthy shades. The micro-sized powders and binders give the formula its soft, amazingly velvety texture. Available in 5 finishes (Duotone – Flashes two different colours, no glitter. Matte – Free of sheen, shimmer or glitter. Satin – Almost matte: a hint of sheen, no glitter. Shimmer – Luminous sheen, no glitter. Sparkle – Any texture that also includes glitter) all of which deliver high-performance results for luxurious colour payout (FUN FACT: Inner shadow platform pops out of its “shell” and inserts into our Build Your Own Palette—so easy for travel and a must for makeup junkies and artists)

Naked Skin Liquid Foundation

FEELS LIKEWEARING NOTHING,YET TRANSFORMS YOUR COMPLEXION. Skin looks natural, illuminated and bright: like the beautiful skin you were born with. Available in 18 meticulously calibrated shades for every skin tone. Light-diffusing spheres make you look professionally retouched. Creates a visible reduction in the appearance of fine lines and wrinkles. Formula creates a luminous demi-mattefinish: not flat, not shiny. Simply? It’s like your perfect natural skin!

Naked Flushed

BRONZE. GLOW.BLUSH. Our Naked Flushed trios feature a super silky bronzer, highlighter and blush in a sleek, go-anywhere compact. Use these pressed powders individually, carefully craft the perfect contours, or mix all three shades together to create just the right effect. Micronized, jet-milled formula has a super silky, feather light texture that feels great on your skin and creates a flawless finish. You can layer and build the pigment, and it blends beautifully. Light-diffusing shimmer and pearls enhance and perfect the skin’s appearance. Each shade complements our other Naked products.

Good Karma Optical Blurring Brush

BLENDS AND BUFFS MAKEUP FOR A FLAWLESS FINISH. This brush picks up and distributes makeup better than a sponge. Used with Naked Skin Weightless Ultra Definition Liquid Makeup, it disperses the light-reflecting particles and seemingly erases fine lines. Like all our brushes, it’s cruelty free and vegan. This medium-large brush has densely packed hairs and a domed top that manoeuvres nicely around the face. Developed for use with Naked Skin Weightless Ultra Definition Liquid Makeup, this brush can be used for any liquid, cream or powder foundation.